How to Build a Social Media Audience

When you are building a social media audience, the most important thing to do is to set a goal. When you know exactly what you want from your social media pages, you’ll be closer to developing a strategy to get it. Here are a few social media tips to help you build the audience you have in mind.

Hold Highly Shareable Contests

People go on social media to unwind, and connecting with others is the key way they do that. Even when people connect with strangers, they feel a sense of gratification in their day. A highly shareable contest is something that people really connect with, and is an easy way to build a following.

If your business is promoting bathroom remodels, hold a “Cutest Cat Bathroom Videos” Contest. The people will run to their smartphones and to the share button.

Videos make up 16.6 percent of the content on Facebook alone, which is the second most common type of shared content. Approximately 69 percent of Americans are on Facebook now. They are eager to create highly shareable material, and even more eager if they know they can win something with it. Do this weekly or monthly to keep them hungry.

Outsource Your Strategy

To build an engaged and converting social media following, you need to put in the time for it. If you don’t have that time, outsource the work. Companies like Sydney Branding Agencies build brands and followings in less time than you will because that is all they do.

Create Your Social Strategy

Build your goals, create highly shareable contests, and appreciate your following to build your social media pages. If you don’t have the time, outsource it. Social media consultants use these tips when developing a social strategy for their clients to help them build their following.

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