The search engine ranking is determined by the quality of content, usability, and backlink profile. A good ranking is ideal for commercial websites as it attracts many online users to your platform. The domain name sells the company, and website owners determine the components of the domain. Sub domains and SEO impact directly on the search engine rankings.
The following factors influence the choice of a domain name
Domain Meaning
When choosing a domain name, it is important to use a name that conveys a meaning. Therefore, it is important to think about what you want to associate with your website. For example, you can list down the feelings you want to convey to your readers, such as friendship, expertise, family, trust, or healing. Your domain name could also be associated with a place like an office, palace, café, or showroom. It is advisable to develop a perfect match for your domain name to create a good impression among online users.
Domain Name versus Business Name
A website domain name should match that of the business. However, some website owners may want to use a more appropriate brand for the online business and keep the business name from appearing in the domain. In addition, businesses that operate online can choose a competitive name over your venture.
Length of the domain and Keywords
It is commendable to keep the length of your domain as short as possible. The keywords in a domain name guide the visitor to quick results for what they are searching. They show what the business deals with and the line of specialization. Brief keywords that are straight to the point attract visitors that become customers upon satisfaction with the available information.
Use of Numbers and Hyphens
A good domain name should not contain numbers and hyphens as they are associated with spam mails. These mails are not associated in any way with the business website, and they use numbers to set themselves apart. The use of hyphens is also outdated and may mean a low-quality site. In modern technology, it is inappropriate to use numbers and hyphens in a domain.
Domain History
If you are considering buying a domain name, it is advisable to look at the history. A bad history of domain names can negatively affect your search engine optimization efforts. You can check the ownership and hosting history that determines a domain’s track record before purchasing. It is also vital to check the link profile to ensure that it does not contain any spam.
Finding out whether your domain is bad can be tricky for business owners. Bad domains have many links which could contain spam. Therefore, it is important to check all the links by performing a link profile audit. Bad domains also have zero results in the Google index, and you should avoid purchasing such domains.
A domain name tells the visitors about the location of your website on the internet. Therefore, choosing the best domain name is among the top decisions to make for successful search engine optimization.